If you are a lawyer or a law firm that is trying to rank your website on the first page of Google using SEO, you may soon find out that it is not as easy as it would seem. Even if you choose long tail keywords, those that are longer than three words in length, it is possible that they are still so highly competitive, your website, and the pages on it, will never be found. It takes a little bit of ingenuity and insight to determine what keywords will actually rank the easiest. Here are five tips that you can use, if you are trying to rank your law firm’s website, that can help you get to page one fast. This SEO for lawyers tips will increase your ranking immediately.
Use Outbound Links
A strategy that many people often forget about is using outbound links. Essentially, you are placing a link on your website that is linking out to an authority page, a page that is ranking well for one of your highly coveted keyword terms. By doing so, you are showing Google and other search engines that you are trying to provide an excellent reference page for individuals that may be looking for additional information. Think of it as a sign of good faith on your part, at least from the search engine’s perspective, that you are doing more than trying to find additional client.
If you are able to create videos of your own, many people do not realize how important it is to place them on their website. Most people will simply create videos to attract targeted visitors, but will not embed them on their primary webpage, or in any of the articles on their blog. By having a website that has an embedded video, this can actually boost your rankings considerably. Video is very important to Google, especially if you are hosting your videos on YouTube, and they will reward you by moving you higher in the serps.
Adding A Few Images
Another thing that you must have on your website are images that are directly related to the products or services that you sell. If you have a law firm, you will want to add images that are related to your profession, no more than two on each page. You should also add the keywords that you want to rank your page for into the image itself. Images are a way of representing what your company has to offer, and can add a bit of professionalism to the website as a whole. In regard to what the search engine spiders are going to think, it’s simply one of things that they will look for when ranking your page higher each time they spider your site.
Interlinking Your Pages
The next thing that you should do, especially if you have a WordPress blog, is upload a plug-in that can show random links. Depending upon the plug-in that uses, the links that are shown may have keywords that are related to topics you are discussing on each page and post, making them all the more relevant. The key to making Google happy, or any other search engine, is to have the appearance of wanting to provide as much quality content for the visitors that find your website. Although you can personally hyperlink to different posts and pages manually, this type of plug-in will do the work for you.
Building Gradual Backlinks
The last thing that you need to do in order to help boost your positioning on the search engines is to get quality back links. The links that are pointing back to your site from multiple reputable locations can probably help you the most as you are trying to move up the search engine results pages. The easiest way to do this is to hire a search engine optimization company, or utilize some form of software, that can build the back links for you. No one has the time necessary to generate hundreds, if not thousands, of backlinks to a website, unless you are able to utilize a service or software program. As long as you are making your anchor text variable, including your primary keyword that more than 10% of the time, you shouldn’t throw up any red flags that will alert the search engines that you are using a service or software program to do the backlinking for you.
You need to make sure you understand anchor text as well because it could end up getting you penalized.
Here’s an awesome guide on anchor text: http://www.gotchseo.com/anchor-text/
Hiring A SEO Expert For Lawyers
One other thing that you need to know is how to find the right search engine optimization company to help you achieve all of this. Most of us do not have the time to spend in order to accomplish all of the aforementioned strategies presented. It takes a great deal of time to craft a website, build the content, and then properly optimize the website to help it achieve higher rankings. As mentioned before, you also would not be able to single-handedly build thousands of backlinks to your website in such a way that it would go under the radar. If you have the budget to do so, one of the easiest ways to accomplish everything that has been discussed is to utilize a reputable SEO for lawyers company. There are certain search engine optimization businesses that actually specialize in helping attorneys. If you are not lucky enough to find one of them, a search engine optimization company in your local area will probably be able to achieve similar results. Just make sure that you compare all of the companies that you find in regard to how long they have been in business, the type of results that they can produce, and how much they charge for their services. By choosing the search engine optimization company with the lowest price, that also has the best reputation, you will be able to boost your rankings very easily by utilizing one of these services.
Using these five simple tips, you should be able to start seeing noticeable changes in your search engine positioning. If you have a a website that is trying to generate additional client for your legal business, these tips will help you achieve higher rankings for both your main website, your pages and your posts.
If you’re looking for awesome SEO for lawyers, then head over to Gotch SEO now.